The Heartland Story

Why do we do this…

Every year thousands of people try and then give up on golf.  Most golf instruction makes golf unnecessarily difficult.  That same golf instruction impedes the progress of the millions of people who regularly play the game.

Golf is such a life-enriching game we set out to create an alternative golf instruction.  We want new golfers to experience a game that they can easily understand and experience progress within a few hours of instruction.  We want avid golfers to be availed of instruction that reveals a clear pathway for them to improve their play.

Simpler Instruction…

The simpler a task the faster we learn it and the faster we improve.  If we were going to make golf instruction better it would have to be simpler—much simpler. It had to be simple enough to be grasped by beginners yet insightful enough to improve experienced players.  We know that our players have just one central concern, “Am I better able to control where I send the ball?”  Their answer when they complete their 3-days with Heartland:  “Yes I can.”

Personalized Instruction…

But instruction is not improvement.  Having great instruction only informs our player what to do. Moving from instruction to execution requires one-on-one coaching and that’s exclusively what we provide by limiting our class size to just four players.

Alternative Instruction…

Our curriculum has never been like that of any other school. We wanted it to be obvious to our players that they were not hearing the same old things they had struggled with.  They were hearing something better.  A better answer to how to control the golf ball.  We arrived at this answer by starting with a blank piece of paper and a question: “What controls where the ball goes?”  We came up with an answer on which we built a curriculum.

Better Instruction…

On that blank piece of paper we wrote one word.  The answer to controlling the ball was controlling one thing– the club. More than just “hitting the ball” the club must do three things–regardless of whether its a putter, seven iron, sand wedge or driver.

We built a curriculum around those three things.  We call it Club-Focused Instruction.  Focusing on three essentials, new players were not overwhelmed and experienced players could see improvement would be easier to attain.  It is a departure from and a step beyond the conventional body-focused instruction where player’s are overwhelmed and under-perform when they are trying to manage arms, legs, hands, and head during a golf swing that takes less than 3 seconds.

New Focus…

Club-Focused Instruction made golf simpler and progress more eminent.   Player’s were equally relieved by simplicity and enthused by the results they experienced in their 3-day session at Heartland.  Player’s responses range from a grin of satisfaction to a declaration of amazement.

20 Years…

But we didn’t stop there.  Our curriculum is dynamic.  Each season we work with scores of players.  From their questions and observing their responses to our teaching we learn more and better ways of individualizing our instruction to each player.  We’ve been improving golf instruction for 20 years.  We’re getting really good at it!